FOOD TRUCK BUSINESS PLAN - 5258 Words

Business Plan April 8, 2015 TABLE OF CONTENTS EXECUTIVE SUMMARY 3 MANAGEMENT TEAM 5 ORGANIZATION PLAN 6 PRODUCT/SERVICE DEVELOPMENT PLAN 6 INDUSTRY ANALYSIS 7 OPERATIONAL PLAN 10 MARKETING PLAN 12 GROWTH PLAN 14 CONTINGENCY PLAN 15 FINANCIAL PLAN 16 FINANCIAL RATIOS 17 BREAKEVEN ANALYSIS 18 FINANCIAL GROWTH PLAN 19 REFERENCES 20 APPENDIX 21 START-UP FUNDS 21 SALARIES AND WAGES 22 FIXED OPERATING EXPENSES 23 PROJECTED SALES FORECAST 24 CASH RECEIPTS AND DISBURSEMENTS 25 INCOME STATEMENT 26 CASH FLOW STATEMENT 27 BALANCE SHEET 28 Executive Summary The food truck industry is booming and more trucks are popping up all over the nation. Grand Rapids is one area in Michigan where this industry is really taking†¦show more content†¦This will allow the company to make sure it stays on track for success. Because the competition is getting stronger within this industry, the Smitten Mitten is placing lots of focus on its marketing to get the business name out to the community. Our Michigan-made food products campaign will help the truck gain advantage in the market, because the company buys its fresh food from local farm markets. By giving out coupons to potential customers, and marketing via the company logo on the trucks, The Smitten Mitten is planning for success. The Smitten Mitten will need $53,500 in start-up capital for a successful launch of the business. The owner contribution of cash and assets is 56% with the remaining 44% obtained through outside investors and a 5-year commercial loan. The projected gross profit margin is 89%, due to moderate overhead costs and the ability to charge the consumer a gracious amout per unit sold. Through financial ratio and breakeven analyses, company leaders are confident in the financial plan and its projected outcomes. Management Team Qualifications The founding team members of The Smitten Mitten have over four years in the food and beverage service industry within the restaurant, bar and golf course industries. The founding team members of The Smitten Mitten have advanced business management and communication skills, are well versedShow MoreRelatedBusiness Plan Breakdown : Mission, Vision, And Purpose984 Words   |  4 PagesBusiness Plan Breakdown: Mission, Vision, and Purpose This paper will focus on the first phase of a business plan breakdown. Mariotti Glackin (2013) provide an outline of a business plan which inlcudes mission, vision, culture, and company description. The beginning of the business plan discussed in this paper is a food truck park in Salt Lake City, Utah called The Fox Den Food Park. Vision, mission, strength, weakness, opportunity and threat analysis will encompass the beginning of the planRead MoreThe Fox Den Food Park Business Plan1244 Words   |  5 PagesThe Fox Den Food Park Business Plan: Operations Plan Mariotti and Glackin (2013) discuss operations plans for entrepreneurs. 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